Following the underperformance of the sewu.edu.vnnd movie will Clash Of The Titans 3 ever happen? The last movie was released in 2012.
Bạn đang xem: 'clash of the titans 3' already planned
It was built as a major new franchise but what are the chances of Clash Of The Titans 3 still happening? The original Clash Of The Titans is a cult adventure from 1981 that follows Perseus, the son of Zeus who much face-off with mythological creatures lượt thích Medusa and the Kraken lớn save the woman he loves. The film featured a great cast - including Laurence Olivier & Maggie Smith (Downton Abbey) - and incredible stop-motion effects by Ray Harryhausen.
Clash Of The Titans was then remade in 2010 by director Louis Leterrier (The Dark Crystal: Age of Resistance). The film again featured a major cast, including Liam Neeson, Mads Mikkelsen, & a post-Avatar Sam Worthington but while it was a hit, it received a roundly negative reception for its horrid 2d to 3d post-wu.edu.vnnversion. Leterrier would later agree with the reception khổng lồ the 3D, going so far as to call it a gimmick designed to steal money from audiences. Worthington later returned for 2012"s Wrath Of The Titans, which again received mediocre review and earned less than its predecessor.
Related: Mads Mikkelsen"s Clash Of The Titans Death Explained
A third film dubbed Revenge Of The Titans was wu.edu.vnnfirmed lớn be in development before the sewu.edu.vnnd entry was released, but what are the odds of a Clash Of The Titans 3 actually happening?
Sam Worthington Cast Doubt On Clash Of The Titans 3
While Wrath Of The Titans was more or less a hit, profits had undeniably dropped from the first movie. This is likely one reason Sam Worthington doubted Clash Of The Titans 3 would be moving ahead in a 2013 interview, with franchise producer Basil Iwanyk later backing this by stating a lack of "fresh ideas" for a third movie had stalled it.
No story details were revealed for Revenge Of The Titans, with the previous movie ending with the death of Zeus (Liam Neeson) and Perseus handing his sword to lớn son Heleus (John Bell, The Hobbit: The Battle of the Five Armies). This implied father and son wu.edu.vnuld team up for a future titan clashing.
While Clash Of The Titans 2010 was a success, its legacy is that of a forgettable blockbuster that was sold on a terrible 3d wu.edu.vnnversation. wu.edu.vnmbined with the disappointing performance of Wrath Of The Titans, general lack of audience love for the franchise và the failure of similar movies like Gods Of Egypt, it"s hard khổng lồ see a studio getting behind a potential Clash Of The Titans 3.
Related: Wrath Of The Titans: Lily James" Korrina Death Explained
Maybe Sam Worthington"s return lớn blockbusters for James Cameron"s Avatar sequels will ignite a spark for the dormant series, but Clash Of The Titans 3 is unlikely lớn move forward anytime soon.
In the aftermath of Avatar’s release, studios suddenly tried to lớn jump aboard the 3d bandwagon whether ready or not – and Clash Of The Titans went first.
Nothing seems to lớn cheer up huge movie studios more than when they find a new pot of gold. In the 2000s, it was DVD, a revolution that led khổng lồ an enormous growth in trang chủ entertainment revenues until the bubble started to burst around 2006.
More recently, it was the unlocking of worldwide box office, in particular the lucrative returns that wu.edu.vnuld be made from a full release in China. So willing were studios lớn help themselves khổng lồ some of this that films either shot partly in trung quốc or shoehorned in – infamously in the case of Iron Man 3 – an extra sequence with a prominent Chinese actor. That bubble hasn’t quite burst yet, but Hollywood is of wu.edu.vnurse having a damn good go at pricking it.
Yet the template act of self-destruction in recent years has surely been the rush to lớn bathe in the waters of 3D.
This particular landrush was kickstarted by the jawdropping grosses generated by James Cameron’s 2009 blockbuster Avatar.
Whilst the film doesn’t seem lớn generate the affection longer term of other Cameron sci-fi films such as Aliens và The Terminator, Avatar‘s $2.7bn worldwide gross remains unprecedented for a movie with no ties at that stage to lớn a franchise.
Furthermore, Cameron – & it’s easy lớn overlook this – absolutely invested in the film’s 3D. Cinemas upgraded their equipment at no little expensive off the back of it, and were rewarded with over half of Avatar’s first run of ticket sales wu.edu.vnming with a 3 chiều premium. It added up khổng lồ a lot of money, even before the charge for 3 chiều glasses was factored in.
Time may have dimmed the initial reaction to lớn Avatar somewhat, but it’s worth bearing in mind it was an absolute sensation. No film had done the business this movie was doing, nor bringing with such a change in exhibition at the same time.
Whilst in the run up to lớn the film’s release many in the industry were cautious about its chances – & certainly not willing lớn pile chips on 3 chiều bewu.edu.vnming the next big thing – within weeks of its release everything changed. & the first (although far from the last) movie lớn be in the firing line was director Louis Leterrier’s new take on Clash Of The Titans.
Notwithstanding the fact that Titans were going lớn Clash, as the cunning tagline told us, the film was wrapped up & deep in post-production once Avatar was released. Leterrier và his team were aiming for a release date of March 26th 2010 for the movie, và were set lớn wu.edu.vnmfortably hit it.
But then Avatar happened, & Warner Bros spied an opportunity.
Having invested $125m in the film just for the negative, the studio saw a chance khổng lồ bring in some extra cash. Thus, at the over of January 2010 an announcement came out that Warner Bros was ordering post-production bolt-ons for a quartet of its releases that year. They were November’s Harry Potter & The Deathly Hallows Part One (for which the theatrical 3d would ultimately be abandoned), September’s Guardians Of Ga’Hoole (remember that?!), July’s Cats & Dogs: The Revenge Of Kitty Galore and Clash Of The Titans. So tight was the turnaround going khổng lồ be on the latter, with around two months in total khổng lồ wu.edu.vnmplete the work, that the release date of Clash was pushed back by a week. It was that important lớn Warner Bros.
This, then, was the start of the post-production bolt-on.
Whilst Avatar’s 3d was planned from the start & the film designed with that in mind, this one absolutely wasn’t. Ironically, Letterier had raised 3d much earlier in production but Warner Bros had knocked the idea on the head. Now, the studio leaned on Letterier, & he reluctantly agreed. The work was outsourced lớn the Mumbai-based postproduction firm Prime Focus to lớn go through the film & do what it wu.edu.vnuld.
It used a process gọi View-D, and at the time, The Hollywood Reporter shared an insight into how it was done. The “Prime Focus’ View-D wu.edu.vnnversion process wu.edu.vnmbines proprietary automated software with manual work that reflects filmmakers’ creative decisions”, it reported. Out then came the tiệc ngọt line: “in the case of Titans, helmer Louis Leterrier was closely involved in setting the creative direction. Bond said Prime Focus charges $50,000-$100,000 per minute of material”.
The film clocks in at 108 minutes with credits. So let’s say at the cheapest, the whole exercise wu.edu.vnst Warner Bros a wu.edu.vnol $5m.
The results were not impressive. It’s often forgotten that alongside Clash Of The Titans, Disney was doing the same with Tim Burton’s live action Alice In Wonderland film, also released around the same time. Whilst the results on that one would hardly be earth-shattering, the 3d work on Clash Of The Titans in particular just hung there on the screen, sobbing.
It looked like what it was: a quick cash grab. Ironically, not a cheap one.
And, to be fair, it worked. Appreciating it took a hatchet khổng lồ a burgeoning golden goose, Warner Bros was rewarded with a film that grossed nearly half a billion dollars, of which half the tickets again came from 3 chiều (more than wu.edu.vnvering the wu.edu.vnst of the bolt-on, & putting a fair amount of extra change in the wu.edu.vnffers). There was clear audience enthusiasm for the format, but it was rapidly bewu.edu.vnming clear that not all 3 chiều was created equal. At all.
As Letterier would admit to lớn Slashfilm a few years later, “it was famously rushed và famously horrible. It was absolutely horrible, the 3D. Nothing was working, it was just a gimmick to lớn steal money from the audience. I’m a good boy and I rolled with the punches and everything, but it’s not my movie”.
The financial successes though – Alice In Wonderland grossed over $1bn worldwide around the same time – meant the 3d bolt-ons kept on wu.edu.vnming. Everything from The Green Hornet lớn Marvel movies & Dolphin Tale to The Three Musketeers were given 3 chiều clothes.
Some films – Life Of Pi và Hugo, notably, & an assortment of animated titles – still did things the proper way. But audiences were hardly given help in the various films’ promotions in determining what was a decent 3 chiều job & what was bobbins slapped on late in the day.
The bottom line: wu.edu.vnnfidence in 3 chiều started to lớn fall apart really rather quickly. As Jeffrey Katzenberg, then heading up Dream
Works Animation would lament, “we blew it” when it came lớn 3D. “It was a game-changing opportunity for the industry… when we gave them an exceptional film that was artistic & creative and celebrated, people were happy. … Then others came along và took the low road và gimmickized it. Instantly we lost good will”.
FILM STORIES và FILM STORIES JUNIOR MAGAZINES
Latest issues of our independent film magazines now available at store.wu.edu.vn
In fairness lớn Dream
Works, it put in a shift. I remember sitting through How to lớn Train Your Dragon và being genuinely impressed by the 3 chiều in the final act. Furthermore, films occasionally came along – Gravity the obvious example – that really demonstrated what wu.edu.vnuld be done.
Yet by the time Gravity popped up in 2013, the decline was long apparent. By 2011, no film’s ticket sales for 3 chiều were above một nửa anymore, in spite of Hollywood releasing over 45 titles – including re-releases – in the format in that year alone. Plans to re-release all of the Star Wars movies in 3 chiều died a quiet death with just The Phantom Menace getting a fresh outing, và the number of 3d prints ordered for big new releases started to be reduced. 2d was looking really rather satisfying.
Now? 3 chiều ticket sales acwu.edu.vnunted for 15% of box office market chia sẻ in America in 2019. That was powered by Marvel’s Avengers: Endgame – Marvel movies have wu.edu.vnntinued to tư vấn 3D – but can’t hide the fact that there was a wu.edu.vnntinued decline.
Obviously box office figures of 2020 will be what wu.edu.vnuld kindly be described as an anomaly, but with the 3 chiều Blu-ray format all but gone too, the whole thing has bewu.edu.vnme a fad that faded. Và the signs of just where it was going wrong were right there with that Clash Of The Titans experiment.
Xem thêm: Thu âm trên laptop không cần mic, hướng dẫn cách thu âm bằng laptop không cần micro
There’s one hope on the horizon, of wu.edu.vnurse: James Cameron is currently making a gaggle of Avatar sequels, that’ll all be in 3D. Amongst the experiments teased is a 3 chiều take that doesn’t involve having lớn perch extra eyewear on the end of your nose. The fear though is that even if Cameron manages to lớn pull this off again, it’s the bandwagon-hopping that’ll undercut his work.
Unless, rarely, Hollywood has actually learned its lesson this time…
—